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Fried Chicken: From Inflation Indicator to Price War Battleground

Fried chicken isn't just a delicious comfort food anymore; it's become a battleground in the fight against inflation. In South Korea, Homeplus, the country's second-largest retailer, is using its "Dangdang" ("fair" or "proud") chicken to lure budget-conscious consumers with deep discounts, sparking a price war with established franchises. This unexpected move highlights the growing influence of food prices on everyday life and the innovative tactics being employed to combat inflation.

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