Restrategize for Digital Consumers: Coca-Cola, Meta, and Sea Executives Reveal "Six Rs"

Southeast Asia has become one of the fastest-growing digital consumer markets in the Asia Pacific, with 70 million people becoming digital consumers since the Covid-19 pandemic, according to Bain & Company. E-commerce now outranks gaming as one of the top online activities, with online channels playing a larger role than offline channels in influencing consumers. To navigate the changing consumer landscape, three speakers at SWITCH 2021’s panel discussed six 'R's businesses need to bear in mind for a smoother journey ahead: Rewrite a multi-year digital-first strategy, Reimagine consumer engagement, Refresh the product offerings, Rethink sustainability as a revenue driver, Realign how consumers will spend their time in the future, and Rewire the business model. The shift to e-commerce has inculcated a culture of continuous learning and bestowed important lessons of humility and empathy for leaders such as Sam Way, Head of O2O Asean & South Pacific at Coca-Cola.